#Measure for Measure
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2 years
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Used by Google Analytics to determine which links on a page are being clicked
30 seconds
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2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
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Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
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90 days
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2 years after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
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30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
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2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months