Ligature’s relationship with the Denver Philharmonic Orchestra spans the length of our company’s existence. As our first client, we engaged initially to design a new website, but after initial discovery meetings with the DPO’s executive director and board president, we all agreed to start our relationship by focusing on a new brand.
In our initial branding exercises we discussed the challenges all classical music organizations are facing these days: audiences are getting older, fewer people are attending concerts and we aren’t speaking to a younger generation. While the DPO diagnosed the brand’s problems, we suggested some essential changes.
- First, buck the trends of typical classical music, make the event feel welcoming and less formal.
- Appeal to families and make sure they feel comfortable.
- Print programs in English and Spanish.
- Invite audience members to ask musicians questions after the concert.
- Boldly tweet and Instagram during the show.
We coupled all the organizational changes with a bright, fresh, new visual brand meant to evoke energy and life, while still harkening to the long history of the orchestra. Since then, we’ve built the DPO a new website, designed posters each year and programs each concert.
2016-17 Season Brochure
2015-16 Season Brochure
The orchestra, meanwhile, has seen exponential growth in its audiences and, in 2016, moved to a larger venue to accommodate the larger audiences. In 2014, Ligature Creative Director, Matt Meier, joined the DPO board of directors and currently serves as its secretary.