Colorado Business Committee for the Arts
Bold • Bright • Artistic
CBCA is the foundation of building blocks upon where art & culture meet business. Goals in this rebrand were to streamline the logo in a modern, bold and dynamic way — increasing visibility as the go-to authority on arts and business in Colorado. The geometric wordmark suggests the artistic base of the organization by using simple concentric shapes to build custom monoweight letterforms which energetically play together on no set baseline.
With the success of the rebranding project and iterative marketing materials, CBCA moved forward with a complete website redesign where we worked closely with their staff to define the various audiences and stakeholders on the website to make sure that the needs of all their users were met. We streamlined user flows through the system and clarifying the display of details and calls to action. Like other CBCA designs, the structure needed to be simple and business-like, but we used the artistic icon set to add some personality to the interface.